Customer on-boarding is one of the most effective sales strategies for businesses wanting to improve engagement, share of wallet, retention and ultimately the value of a relationship. An on-boarding process is technically nothing more than a traditional CRM process implemented at the beginning of a consumer’s relationship. The difference is that, unlike a typical cross-sell program, there is normally less internal insight available on the new customer (especially behavioral and purchase data), and the focus is more on building engagement than selling new services.
A successful onboarding program is not easy. On-boarding requires a strategy showing the customer you know them; that you will look out for their individual needs; and that you will ultimately reward them for their business. Central to this effort is the collection of insight and the leveraging of insight to meet these objectives.
Unlike many traditional cross-sell programs, on-boarding is an ongoing process. It is the communications gateway to what will hopefully become a long-term relationship with additional communication moving the customer from the ‘engagement’ stage to the ‘relationship’ stage and eventually to the ‘loyalty’ stage of the consumer life cycle.
As powerful as a good onboarding strategy can be, it can also destroy trust if not done correctly. The mission is to ensure that insight is collected whenever possible, delivering contextual communication that improves over time.
Our Customer On-Boarding solution is an Enterprise Content Management led solution for predominantly the telecommunication and financial service sector that helps them automate, optimize and integrate key processes in the customer on-boarding process. Leveraging our solution expertise including mobile capture and data analytics technologies, our customers can enhance Customer Service, significantly reduce their time to market for new products and service offerings and reduce operational and labor cost drastically whilst maintaining both innovation and the overall competitive edge.
Oryx Technologies provides a platform-based onboarding solution, which combines the initial, multichannel capture of relevant documents with the broad capabilities of fraud detection, identity verification, mobile, analytics, e-signature, and customer communications management.