case study

a success story

digital transformation”

Al Ali Property Investment

the challenge

with a team in excess of 70 office staff, api was experiencing obstacles in managing day to day business operations due to the following situation


business units and supporting back office functions mostly operated manually and paper based 

a customer relationship management (CRM) solution to manage tenant relations and maintenance requests was not in place

all supporting business documents were available only in paper, a document management system with supporting automated workflows was not in place

email communication was not available on mobile, internal customer facing response times did not meet management expectations


API entered the UAE market during a frivolous period, ready for any challenges and withstood against giants in the competition

API are driven by their vision to go beyond the tenant and investors’ expectations

API provides quality homes and best-in-class services to meet the aspirations of new urban communities in their desire for a better lifestyle and quality of life

API have created and delivered a substantial portfolio of developments and residential communities across the UAE

API pride themselves on exceeding customer expectations by delivering the right product mix in premium locations

the solution

api chose oryx to migrate the existing email solution to  Microsoft O365 also including all technical workers who did not have an electronic identity within api so that they could be involved in future automation scenarios, e.g. online leave requests, training request or other human resources related initiatives 

Microsoft SharePoint online was the selected solution to archive and index 10 years of operations documents and Kofax Express was the chosen software to scan, index and handle in excess of 2,000,000 pages of documents, including CAD drawings and fit-out plans


with Microsoft O365 oryx also implemented Microsoft Threat Protection as well as Microsoft InTune for mobile device management nd enhanced device security

to further increase device and data security, all existing computer devices were re-formatted, updated to the latest Windows OS versions and patches or replaced where they had reached end-of life


in cooperation with api, oryx services developed an implemented new corporate policies for devices and applications and provided api with the corresponding user training to support roll-out and user adoption

post go-live oryx outsourcing engaged as the first-line of support for all api users

the results

today api operates fully electronically in the cloud


email and communication security has increased significantly and no data breach was reported in over 12 months of operation

users have quickly adopted to the new technology and embraced working in a digital environment


address: API Trio Tower, Al Barsha 1, Office 2401, Sheikh Zayed Road
phone: 04 430 2686

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