case study

a success story

“social media monitoring”


the challenge

as a prime entertainment destination it is crucial for the club to monitor social media channels and to collect customer sentiment in regards to its location, service and events

the voice of the customer is key to continuously improve service levels, amenities and to find new ways to maintain and increase popularity


the club therefore evaluated the market in search of a social media monitoring tool that would not not only monitor the typical applications like facebook, instagram or twitter but would also be able to monitor web based chat rooms and any other web publications referencing the club


the club, restaurant and lounge is an award-winning nightlife destination and one of Dubai's most glamorous venues


the star-studded line-up of international talent, vip guests and stunning swarowski crystals make this venue a celebrity hot-spot and an icon in Dubai

recommended by CNN in 2017 as the best party venue in the UAE, winner of best club 2017, shortlist awards winner of best urban night 2016, time out awards winner of best club, ahlan awards 2016, highly recommended best club by time out awards 2017 and 2018

the solution

the club chose oryx to evaluate Cogia Intelligence with its Web Observer functionality  

Web Observer provided the club with real time customer opinion and sentiment reports outside the classic social media environment

sentiment analysis was performed for all common languages including English, German, Russian, Arabic and Chinese 

the club was provided with comprehensive reporting capabilities including competitive positioning and sentiment analysis

the results


the club utilizes social media monitoring on an ongoing data and is updating it's crawlers every 2 hours on a daily basis

by utilizing Cogia's engagement console the club can today also actively manage customer complaints and also automate its own social media postings which is especially important to manage pre-event activities the club plans to undertake

with Cogia being a fully cloud-centric and subscription based solution, the IT footprint for the club is zero


address: API Trio Tower, Al Barsha 1, Office 2401, Sheikh Zayed Road
phone: 04 430 2686

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